Portfolio

Editorial Director. Copywriting, Editing, Content Strategy, Mentoring.

I’m an editorial leader with 13+ years of experience in building brand voice, developing impactful campaigns, and mentoring writers. I’m based in Brooklyn, NY, and can confidently recommend the breakfast sandwich from Winner. But we can talk about all that later. First, some samples of my recent work…

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Baby Jogger x Robin Arzón Campaign

Baby Jogger partnered with celebrity fitness instructor Robin Arzón for the release of a special-edition jogging stroller. I led the campaign ideation and pitched the Hustle Like a Mother concept to Brand leaders and Robin. My team also wrote the voiceovers and executed the full 360 launch campaign. Watch the full videos at: https://www.babyjogger.com/summit-x3.html.